Just as a point of clarification, as some have asked: the pricing for the serial is a flat $1.99, NOT $1.99 per episode. That's two bucks for the entire book, and every three weeks you get a new episode. Seriously, it's a steal.
I did a questionnaire with Minnesota Reads in honor of the launch: check it out.
Also, you know, if you read it and want to say nice things/discuss it at the purchase page, I WON'T MIND.